We stepped into our portfolio company, Studio Dental’s brand new office-in-a-truck parked outside Rock Health HQ to catch co-founder and dentist Sara Creighton between patient visits. Here’s what she had to say about her path from dentist to entrepreneur, the role of design in healthcare, and advice for those who are thinking of taking the ultimate plunge into entrepreneurship. Full disclosure: Sara cleaned my teeth in the Studio Dental truck. I emerged with a gigantic smile—and not because of my new pearly whites.
Firstly, we’re so excited about what you’re doing. Can you tell everyone what Studio Dental is?
Studio Dental is the first dental office on wheels that will visit you at work. We prioritize service, design, and expertise to deliver an unmatched dental experience.
What inspired you to build the first mobile dentist office? What about the dental industry needs to be revolutionized?
Studio Dental was founded with the idea of providing better dentistry to more people. Dentistry is in serious need of sprucing up—the industry is stigmatized as old, smelly, and often times scary. I previously had a practice in North Beach in San Francisco where many concepts for Studio Dental were born—specifically, how we could use experiential design (a truck), beautiful branding, unparalleled care and easy access to encourage—dare I say, entice—more people to get to the dentist. 2 out of 3 people just don’t go to dental appointments, which is crazy to me. As a profession we’re clearly missing something in terms of reaching our consumers—and technology is critical to this. From scheduling appointments online, to texting or chatting online with our office, to digital x-rays and impressions, Studio Dental has a very modern feel.