Zak Holdsworth is VP of Business Development for WellnessFX in San Francisco, a venture-backed consumer health company focused on empowering individuals to understand and improve their health.
Our ability to access increasingly granular and detailed health data is growing rapidly. Digital health innovators, then, must answer the question: is this data simply interesting, or is it also going to positively change behaviors in a persistent way? My hypothesis – with proper design, it can.
I have observed a number of attempts at addressing this specific problem, and I have come to the conclusion that there are a handful of important factors to consider when building a digital health product.
People do not want to interrupt their lives more than they absolutely need to. Data collection needs to be passive.
Companies like Fitbit, Jawbone, Nike, Basis, and Withings have achieved this by allowing users to simply drop a simple form factor device in their pocket or step on a scale when they wake up, and a basic set of data is wirelessly pushed to the cloud. Mobile apps like Moves passively track your activity throughout the day and connect these activities and movements with location-based data, also collected passively. Continue reading…