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The wearables and connected device space has been on a tear: last month, Google launched the Fitbit Air, a screenless $100 wrist-worn device. More recently, Oura filed to go public, rolled out a new device, and announced a partnership with Counsel Health to offer on-demand, AI-enabled care (following a similar recent in-app care launch from Whoop).
To understand the current wearables boom from the inside out, we turned to data from our 2025 Consumer Adoption of Digital Health Survey. On the one hand (wink), nearly 6 in 10 U.S. adults report ownership of at least one wearable or connected device. Smart watches still lead device ownership by category, but other form factors like rings and continuous glucose monitors are also in the mix. And just as consumers are increasingly bringing AI chatbot-generated health insights into their provider visits, wearable data is moving in the same direction: 59% of wearable owners have discussed their data with a provider, while another 20% haven’t yet but want to.
On the other hand, wearable adoption still clusters around a familiar profile: younger, wealthier, more urban, and commercially insured. Google’s push into a more accessible price point signals an attempt to change that. Health impact at scale will require getting the devices to people who have the most to gain from them.
In the latest installment of our 2025 Consumer Adoption of Digital Health Survey, we broke down the profile of who owns wearables and connected devices (and who doesn’t), what they use them for, and where this category is headed—plus what it all means for the organizations sprinting to keep up in the new era of consumer-driven health.
Headlines
Penn Medicine, K Health Partner To Deploy AI Clinical Agents
A top academic health system bets on automated intake as its primary AI infrastructure layer Fierce Healthcare
Hims & Hers Expands Benefits Program With Eight New Partners
The D2C platform is wrapping its prescription business with a broader wellness ecosystem Athletech News
Stanford Health Care Brings Patients Into Decisions On AI Tools
Patient panels are shaping what gets built—and what gets blocked—before rollout STAT
Brokers Increasingly Recommending ICHRA To Employers
Broker adoption more than doubled in two years as employer healthcare costs keep climbing Fierce Healthcare
Noom Launches At-Home Biomarker Test Kit For Members
Closing the “lab-to-living-room gap,” especially for GLP-1 users HIT Consultant
Recent Funding
- Garner Health banks $100M to expand its physician ranking and care navigation platform
- Fertility financing and clinic matching platform Gaia secures $100M
- H1 lands $40M for its healthcare provider data and engagement platform
- Triomics raises $22M to expand its clinical workflow automation platform for oncology
- CGM-powered metabolic health company Signos raises $20M
- Sleep wearable maker SOND launches out of stealth with $7M