Rock Report6/5/12

Business Models in Digital Health: B2B & B2C

Amy Puliafito

One question digital health entrepreneurs hear a lot is “how are you going to make money?” So we decided to tackle this question in our most recent Rock Report, Business Models in Digital Health. The report sources data from entrepreneurs and investors working in the space, as well as relevant industry research.

We structured our research by looking at the distinct tradeoffs and opportunities for business-to-consumer and business-to-business companies.  Despite oft-cited claims to the contrary, over fifty percent of consumers say they would pay for mobile health technology.

There remain unique tradeoffs between B2C and B2B business models, especially with regards to willingness to pay, reimbursability, length of sales cycles, regulation, and competitive landscape.

Check out the full report here.

Have an idea for an exciting topic worth covering? Ready to deep dive into digital health research? Email us at research@rockhealth.org.

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