Looking for the ultimate startup resource? Look no further.

Designing the ideal healthcare experience isn’t easy. Navigating the changing digital health space is even tougher without guidance from people who’ve been there. That’s where we come in. The Startup Elements series is a gold mine of information for digital health startups. From the nitty gritty of patents and marketing to collaborative leadership and building great products, the Startup Elements series is a great resource for anyone looking for guidance from the luminaries in digital health.

Want some suggestions on where to start? We’ve got you covered.

Listening to the customer

“Find 10 users. You should be in front of these people talking to them from the get go and making absolutely sure that you understand what problem you’re solving in their lives.”
Listening to Your Users — Peter Koomen @koomen

“We spend all this money on engineers stripping out waste and focusing on efficiency but we don’t spend a lot of time listening to patients. When you walk in their shoes all of a sudden you see all kinds of opportunity where technology and process improvement can radically ease their burden.”
Designing the Ideal Healthcare Experience — Bridget Duffy@DuffyCXO

“It’s not as much about the CEO saying, ‘look what we’ve accomplished’ it’s more about having success with users and letting those users be your microphone to spread the word about how great the products and services are that you’re developing.”
Engaging Patients — Jeff Arnold@SharecareNow


“There’s no need to take money from someone that you’re not going to be comfortable with for the long term. It might allow you to live another six or twelve months but it’s really not going to take you where you want to go. Stick to your guns.”
Fundraising Insights — Dave Icke

How to be an effective leader

“I associated leadership with dictatorship. Fast-forward 10-12 years later and I’ve gotten a much better appreciation that a leader needs to be able to make the ultimate decision but it’s a much better decision if one, they get the collective input from the group and two, they get everybody’s buy in.”
Collaborative Leadership — Dawn Whaley @SharecareNow

“Good CEO’s are problem sniffers. They are very solution-oriented so they’re not just defining a market problem that they want to solve or an issue internal to the organization, they’re actively thinking about how to solve problems and how to draw on other resources, and other people.”
EQ — Nina Kjellson @nkjellson

Building great products

“I think you have to ask yourself what’s the least amount of product I can build that would give the user a really great experience. It’s not about a minimum viable product but it’s also not about boiling the ocean. It’s about finding the exact right experience and building just to that point.”
Building Great Products — Charles Teague @loseit

“Simple doesn’t always mean clutter-free. Simplicity means that when the user touches it they are like ‘Why didn’t I think of that?”
Product Design — Dave Morin @davemorin

“There are a lot of problems with the idea that motivation is the key to behavior change. Simplicity changes behavior in the long term a lot more than motivation. What matters more is helping people step-by-step to do what they already want to do.”
Habit Design — BJ Fogg @bjfogg

“The hardware template around here is ‘we’re not going to make a lot of money on the hardware but check out this premium software service we have and then imagine the data.’ It’s reality, faith and a lot of faith.”
Building a Hardware Company — Sonny Vu @sonnyvu

Want more? Check out the whole Startup Elements series here.