Digital health finally reached a tipping point in 2016 as consumers adopted digital health tools at a record rate over the last 12 months. In our just-released second annual Digital Health Consumer Adoption report, based on a 4K+ person survey, we dug into the major consumer trends in healthcare technology—from consumer sentiment and adoption of digital health to consumer attitudes toward health privacy and trust.
Today we are thrilled to announce Rock Health’s new Managing Director, Bill Evans. We could not have found someone more qualified for the job. Bill has been part of the Rock Health family since our early days in San Francisco’s Chinatown office. As a leader at one of our long-time partners, Bill has worked to support many of our portfolio companies over the years. His thoughtfulness and passion for healthcare are unparalleled.
The genomics industry has tremendous potential to move the needle in health. Delivering on the promise of genomics depends on three main factors—many of which are within the purview of digital health. Through our survey of one thousand consumers, we provide novel data and insights regarding adoption, willingness to pay for specific use cases, and explore concerns around privacy and ownership.