Personalization: Not just for pharma
Personalized medicine frequently refers to the incorporation of genomic and molecular profiling data into pharmaceutical treatment of diseases such as cancer. But personalization is a market trend that is applicable beyond medical treatment of disease: it is a model that can be applied to a broad range of consumer health products and services, and companies–from Fortune 500s to startups–are taking notice. Rock Health looks at this trend more closely in its most recent Rock Report, Taking Health Personally: Personalization as a Consumer Health Trend.
We synthesized qualitative information, like interviews with leaders and entrepreneurs in the space, as well as quantitative data from industry research, to get a better sense of what personalized health actually means to consumers and how it manifests in the marketplace.