Reports

Report

70% of digital health pilots converted to paying customers

Streamlining Enterprise Sales in Digital Health

For digital health startups, it’s increasingly a B2B world—and innovators are acutely feeling the challenges of enterprise sales. Selling to payers, providers, biopharma companies, and others is a tough game across the board. Sales cycles are long, requiring patience and a knack for relationship building. Finding the right buyer in a big organization can be disorienting. And crafting the pitch is tricky when talking to a complex, multi-faceted enterprise customer.

Special Topics

90% of consumers want to be in control of their genetic data

The Genomics Inflection Point: Implications for Healthcare

The genomics industry has tremendous potential to move the needle in health. Delivering on the promise of genomics depends on three main factors—many of which are within the purview of digital health. Through our survey of one thousand consumers, we provide novel data and insights regarding adoption, willingness to pay for specific use cases, and explore concerns around privacy and ownership.

Special Topics

Will digital biomarkers help us better understand health and disease?

The Emerging Influence of Digital Biomarkers on Healthcare

In healthcare, big data is only valuable when paired with a strong body of clinical evidence. Digital biomarkers are an opportunity to translate new data sources into informative, actionable insights.

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