Digital services and solutions are an increasingly common component of the healthcare experience for Americans. Over the past five years that Rock Health has surveyed US adults ages 18 and over, adoption of digital health tools like telemedicine, wearables, and health apps has consistently climbed upwards. In 2019, the historical rise in adoption leveled off in what appears to be a slight moderation of digital health usage overall. However, adoption differs sharply among subgroups of the broader population. These findings have important implications for consumers, startup entrepreneurs, clinicians, and innovators within established, large-scale enterprise healthcare and technology companies.
In this white paper, we examine broad digital health adoption trends among consumers, highlighting findings most likely to drive sustained shifts within healthcare. In addition, we identify and explore differences across population segments to paint a more nuanced, complex picture of consumer behavior. We conclude that consumer-clinician dialogue, and transparency around data collection and sharing will be central to the growth of digital technology in healthcare. Click here to download the complete white paper.