INSIGHTS
November 24, 2025

A chance at redemption for consumer health tools

As the holiday season nears, the ghosts of personal health records and forgotten wellness apps past are stirring. Recent headlines have seen NVIDIA cementing its role as the go-to infrastructure enabler, with fresh partnerships across Verily, Innovaccer, and Diligent Robotics. Meanwhile, OpenAI is reportedly eyeing consumer health tools in a potential leap toward personal health data and/or “assistants.” Historically, consumer health data tools like personal health records and wellness apps have struggled to scale or drive meaningful clinical impact. But the combination of these tech titans’ compute power and data access with consumers’ growing comfort with AI in health contexts could rewrite that playbook—albeit with new risks around compliance, competition, and privacy.

The fact that Big AI is building healthcare capabilities while shaping the broader AI landscape may be the clearest sign yet that for once, healthcare is disrupting in sync with the rest of tech and society, not trailing years behind.

Upcoming webinar: Join Rock Health Advisory and leaders from Merck, Upscript Health, and Savvy Cooperative on December 2 for “The new direct era: Pharma’s path to the patient” as we unpack the strategies, signals, and partnerships shaping the future of direct-to-patient models. Save your spot—you don’t want to miss it!

Headlines

  Obesity Drug Access Grows As Novo, Lilly Sell Direct To Employers
Obesity shots will be sold at upfront, fixed prices through Waltz Health Bloomberg

Founder Of ADHD Startup, Done, Is Found Guilty Of Conspiracy In Adderall Case
Company name was, in retrospect, perhaps an omen of its future fate The Wall Street Journal

 Many Truck Drivers Don't Live Past 61. Could Digital Health Help? 
Apps and virtual care solutions can better meet people where they are STAT 

 Accuracy Of Smartwatches In The Detection Of Atrial Fibrillation 
Meta-analysis finds “smartwatches possess excellent diagnostic accuracy for AF detection” JACC 

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