Fertile new ground
The fertility market is booming and set to surpass $85.5B by 2034. But of the one in eight reproductive age women who have needed fertility care services, a meaningful share never receive them, with cost as the leading barrier. Several recent moves are circling this access opportunity.
Last month, Maven Clinic partnered with Color Health to integrate fertility preservation into oncology care, allowing patients diagnosed with cancer to assess family-building options before treatment begins. Sword Health expanded its Bloom program beyond pelvic health to position fertility as one moment in an ongoing clinical relationship alongside pregnancy, postpartum recovery, and menopause. And outside the employer benefits ecosystem, Sesame teamed up with Costco and IVF network IVI RMA to offer Costco members discounted fertility consultations and prescription medications. Even the federal government is getting into the mix, with TrumpRx’s launch featuring three discounted IVF meds from manufacturer EMD Serono.
Fertility startups have historically focused on care navigation and built businesses around employer-sponsored benefits. These latest plays are building new entry points and engagement models beyond that initial foundation.
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