Fresh from the market

With nearly 50% of Americans affected by diet-related diseases costing $1.1T annually—the same as total consumer grocery spend—food as medicine (FaM) programs offer promise, especially for payers and retailers. Evidence connecting healthy food to positive health outcomes is robust, and players across the healthcare ecosystem have taken notice. Q1 2024 saw HHS initiate three public-private partnerships and host its first Food is Medicine Summit, while Kaiser Permanente launched its Food is Medicine Center of Excellence. Between 2023 and Q1 2024, $373M has been invested across 22 digital health startups developing FaM offerings. FaM innovators are building tech-enabled, outcomes-based, and integrated care solutions, and it’s clear there’s a big harvest to reap in this market. Read the latest from Rock Health Advisory for a primer on food as medicine market trends, solutions, and opportunities.

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