The middle children would like your attention

Halloween is creeping closer, and the Rock Health crew is feelin’ spooky given how quickly some of our recent predictions are coming true. Just a few weeks after publishing our piece on healthcare’s “middle children," we’ve been fascinated to see CrossFit introduce a telehealth service; Garmin partner with Dexcom for real-time API integration; and Best Buy go deeper into remote patient monitoring by acquiring Current Health. We continue to be big believers in the middle children’s potential for meaningful disruption, so keep your eyes on this cohort of large retail, fitness, and tech companies with market capitalizations between $10B and $350B that have avoided the “Big” label, but are still a force to be reckoned with.

Do you have healthcare consulting experience and want to work on exciting projects at the edge of digital health innovation with an awesome team (spoiler alert: it’s us!)? Rock Health Consulting is hiring a Principal and an Engagement Manager. Check out the job descriptions and apply!


Teladoc, Amwell Feeling Pressure From New Entrants, More Specialization
Telehealth use stabilizes as competition grows Fierce Healthcare

Virtual Eating Disorder Clinic Equip Expands
Rock Health port co now available in CO, FL, GA, IL Femtech Insider

MassHealth To Cover Pear Therapeutics' reSET And reSET-O
MA Medicaid program will provide reimbursement for digital therapeutics MobiHealthNews

Apple Studying Potential Of AirPods As Health Device
Earbuds could serve as hearing aids The Wall Street Journal

Walgreens Boosts Stake In Primary-Care Company VillageMD With $5.2B
Walgreens Health doubles down on primary care CNBC

Weight Loss Company Noom Launches Behavioral Health Product
Noom Mood debuts to help manage stress and anxiety MobiHealthNews

Walmart Unveils Employer Market Team-Up With Transcarent
Self-funded employers will have access to Walmart’s healthcare services Fierce Healthcare

Digital Health For Pets
Wearables, remote monitoring, and more—for Fido? The Medical Futurist

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