INSIGHTS
March 14, 2022

The who, what, when, and why of wearables

Every year, Rock Health surveys a nationally representative sample of U.S. adults for a pulse check on consumers’ relationship with digital health. Last year, wearable ownership climbed to its highest levels yet—nearly half (45%) of our 2021 survey respondents reported owning a wearable. We’ve also observed an uptick in people using digital methods like wearables and apps to track their health, while good ole’ fashioned analog methods like pen and paper have significantly declined.

Wearable technology offers exciting potential for models like remote patient monitoring, hospital-at-home care, and virtual clinical trials—but that promise relies on consumers using and seeing value from their wearables, in addition to expanded access and further buy-in from more user groups. With 43% of wearable owners stopping use of said wearable in 2021—an improvement from 55% in 2020—there’s still a ways to go on ensuring (sustained) product-market fit.

+ For more consumer adoption data, check out our piece on telemedicine trends—and stay tuned for our next installment focused on equity in digital health adoption.

Rock Health’s Consulting team will be in Los Angeles on March 30 and is hosting a digital health community happy hour from 5-7pm. If you’re interested in joining and connecting with other local innovators, please fill out this form.

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