INSIGHTS
June 10, 2019

There’s no place like home—for healthcare

Industry behemoths are honing healthcare’s focus on the consumer experience. CVS announced the opening of more HealthHUB stores as it seeks to become “the most consumer-centric healthcare company.” Others are looking to the home—Comcast and Independence Blue Cross’ joint venture wants to include TVs in your care journey, while Best Buy acquired another remote monitoring service to bolster its emerging home health business. But can a consumer focus go too far? Some startups leapfrogging the healthcare system in favor of a direct user experience continue to raise questions.

Headlines

New Health Features Are Coming To Your Apple Watch
Menstrual cycle tracker, hearing health app unveiled at WWDC 2019 CNBC | (Tweet)

Patient Data Is (Yet Again) Compromised
A major breach potentially exposed 20M+ patients’ information FierceHealthcare | (Tweet)

Haven Aims To Enter Broader Health Insurance Market
The joint venture is looking beyond its collective 1.2M employees Business Insider | (Tweet)

Anthem Moves Toward “Whole Person” Care
A new acquisition signifies a focus on behavioral health Forbes | (Tweet)

Is Genetic Testing The Next Big Arena For Fraud?
Scammers see dollar signs in saliva swabs STAT | (Tweet)

Doctors Take On Fake Health News
Chief Medical Social Media Officer is recruiting medical experts to combat misinformation CNBC | (Tweet)

Rock Health In The News

Virta Shows T2 Diabetes Reversal Is Sustainable After 2 Years
The ongoing study’s two-year results reported a 55% reversal rate STAT | (Tweet)

Our Boston Enterprise Event Addressed Business Model Sustainability
+ We got a peek into Google Cloud’s healthcare strategy at our co-hosted event 
+ A look at three case studies featuring portfolio cos Omada, Welkin, and Wildflower Health MobiHealthNews

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