Women in Focus
There’s no doubt that innovators and investors have been stepping up to address women+ health. In 2024, $671M was invested in digital health startups addressing women+ health needs, accounting for 6.6% of all digital health funding—the highest proportion since 2021. And it’s paying off—women are showing up as active digital health users. More than half have used virtual care in the past year (56%), digitally track health metrics (54%), or own a wearable or connected device (52%), according to our 2024 Consumer Adoption of Digital Health Survey.
At Rock Health, as we pursue more work in the women+ health space, we wanted to dive deeper into our Survey data to understand how women navigate digital care experiences today, where they find value, and which tools are earning their trust. Some of our findings? They’re active health trackers (but not always digitally); they’re using wearables (though adoption varies across form factors); and they’re searching online for health information (but skeptical of what they find).
Read on for insights to help guide the future of health innovation for women—not just by identifying gaps, but by centering how women want to experience care and manage their health.
Headlines
Inside Amazon’s Strategy To Partner With Digital Health Companies
Focus is on clinical indications with greatest prevalence and coverage Modern Healthcare
New Report Urges Remote Patient Monitoring Policy Overhaul
Report finds that the value of remote monitoring tech may be limited to certain conditions HIT Consultant
Tech Modernization At Community Health Centers In Limbo After Federal Workforce Cuts
Cost-saving digital upgrade no longer to go live next month due to HHS layoffs STAT
Health Care AI Stuck In The Waiting Room
Survey finds concerns around data infrastructure, security, and integration costs limit adoption Politico
A Look At AI Implementation At An Arizona FQHC
Economic and geographic disadvantages require careful thought about equitable AI deployment Fierce Healthcare
Recent Funding
- Patient-facing Medicare navigation platform Chapter inks $75M
- HelloCare nabs $47M to develop AI-assisted virtual care delivery tools and solutions
- Personalized health and wellness app Well brings in $30M
- Assort Health picks up $26M to use generative AI to streamline patient communications
- Brellium, an AI-powered compliance solution for providers and payors, collects $16.7M