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There’s always plenty of news coming out of HIMSS, but what perked our ears was the embrace of digital health business models from two of the U.S.’s big five health insurers. CVS Health’s Aetna announced a new virtual primary care offering that will be based on Teladoc’s care model—contributing to an already heated telehealth M&A/partnership scene. Not to be outdone, UnitedHealth is moving further into the direct-to-consumer digital game with its unveiling of a revamped Optum Store, offering discounted prescription drugs directly to people who want to pay with cash instead of through insurance. Entrepreneurs, take a break from obsessing over CPT codes for reimbursement—and feel proud that some of your biggest customers are following your lead.

The first sneak peek of the Rock Health Summit 2021 speaker lineup is live! Register today for the opportunity to learn from this incredible group of leaders and innovators—and stay tuned for more speaker announcements.


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