Georgina Dukes-Harris
Founder + CEO, Swishvo
Bio: Georgina Dukes-Harris is the Founder & CEO of Swishvo, an AI claims and payments platform that makes culturally rooted care (doulas, midwives, herbalists, creative therapists) billable and reimbursable. A Black mother who nearly died giving birth, she centers lived experience in designing equitable, data-driven benefits. Georgina has 15+ years across hospitals, Medicaid partnerships, and health tech, including helping scale a startup to unicorn status. Based in metro Atlanta, she’s building the rails for a parallel, preventive “whole-health” system where community practitioners are trained, covered, and paid on time.
Org Info: Swishvo is an AI powered SaaS platform that makes culturally rooted care (doulas, midwives, herbalists, and creative arts therapists) billable, reimbursable, and data-visible. We credential providers, auto-code visits, submit claims, and pay practitioners fast while capturing outcomes that matter to communities. We partner with health plans, Medicaid, Medicare, and health systems to design Whole-Health benefits and measure cost and clinical impact. Majority Black woman–led and Atlanta-based, Swishvo is live across the Southeast, turning lived experience into clean transactions, actuarial proof, and equitable access.
What motivated you to pursue your current work? (i.e., What is your “why”?)
I nearly died giving birth as a healthy Black woman. That, and growing up in rural South Carolina where church mothers, doulas, and herbs kept families well, showed me the system ignores what actually heals us. My “why” is to turn that lived wisdom into infrastructure, so culturally rooted care is covered, measured, and paid on time. Through Swishvo, we build claims and payment rails so doulas, midwives, and herbalists can serve without financial barriers and communities can own their data. I want my children to inherit a health system that funds the care that saved their mother.
What distinct value does your work bring to the digital health field?
Swishvo brings claims, payments, and data rails that let culturally rooted care (doulas, midwives, herbalists, arts therapists) plug into digital health at parity with hospital care. We standardize credentialing and documentation, auto-code visits, submit claims, and pay practitioners fast, then pair claims with community-defined outcomes to create actuarial proof. Our 10% success fee and provider onboarding simplify adoption for small practices while giving payers clean, auditable data. By converting lived experience into interoperable, reimbursable services, we expand covered options, lower total cost of care, and shift data ownership and dollars back to the communities most affected.
How does your work impact your target end-users or stakeholders?
Families get culturally congruent care without out-of-pocket barriers: doulas, midwives, herbalists, and creative therapists are covered and coordinated. Practitioners get paid fast via our 10% success-fee rails, credentialed, and supported with auto-coding, claims, and outcomes tools, freeing time for care. Health plans, Medicaid/Medicare, and health systems get clean, auditable data that pairs claims with community-defined outcomes, enabling new Whole-Health benefits and measurable cost reductions. Communities co-own data and narratives, shaping benefit design and policy. Net effect: more choice, lower total cost of care, and durable equity baked into reimbursement.
What is one exciting update or near-term opportunity that you would like to share with the digital health community?
Swishvo is kicking off a perinatal Whole-Health bundle pilot this fall with a regional health plan. We’ll onboard 100+ doulas, homebirth midwives, lactation specialists, prenatal chiropractors, and faith based counselors, run reimbursable visits on our rails (10% success fee), and pair claims with patient-reported outcomes. Goal: demonstrate ≥25% cost reduction via fewer C-sections/ER visits and publish a mini open dataset plus a “Whole-Health Benefit Blueprint” any payer can adopt. If you’re a plan or system interested in participating or replicating, let’s connect!
Bio: Georgina Dukes-Harris is the Founder & CEO of Swishvo, an AI claims and payments platform that makes culturally rooted care (doulas, midwives, herbalists, creative therapists) billable and reimbursable. A Black mother who nearly died giving birth, she centers lived experience in designing equitable, data-driven benefits. Georgina has 15+ years across hospitals, Medicaid partnerships, and health tech, including helping scale a startup to unicorn status. Based in metro Atlanta, she’s building the rails for a parallel, preventive “whole-health” system where community practitioners are trained, covered, and paid on time.
Org Info: Swishvo is an AI powered SaaS platform that makes culturally rooted care (doulas, midwives, herbalists, and creative arts therapists) billable, reimbursable, and data-visible. We credential providers, auto-code visits, submit claims, and pay practitioners fast while capturing outcomes that matter to communities. We partner with health plans, Medicaid, Medicare, and health systems to design Whole-Health benefits and measure cost and clinical impact. Majority Black woman–led and Atlanta-based, Swishvo is live across the Southeast, turning lived experience into clean transactions, actuarial proof, and equitable access.
What motivated you to pursue your current work? (i.e., What is your “why”?)
I nearly died giving birth as a healthy Black woman. That, and growing up in rural South Carolina where church mothers, doulas, and herbs kept families well, showed me the system ignores what actually heals us. My “why” is to turn that lived wisdom into infrastructure, so culturally rooted care is covered, measured, and paid on time. Through Swishvo, we build claims and payment rails so doulas, midwives, and herbalists can serve without financial barriers and communities can own their data. I want my children to inherit a health system that funds the care that saved their mother.
What distinct value does your work bring to the digital health field?
Swishvo brings claims, payments, and data rails that let culturally rooted care (doulas, midwives, herbalists, arts therapists) plug into digital health at parity with hospital care. We standardize credentialing and documentation, auto-code visits, submit claims, and pay practitioners fast, then pair claims with community-defined outcomes to create actuarial proof. Our 10% success fee and provider onboarding simplify adoption for small practices while giving payers clean, auditable data. By converting lived experience into interoperable, reimbursable services, we expand covered options, lower total cost of care, and shift data ownership and dollars back to the communities most affected.
How does your work impact your target end-users or stakeholders?
Families get culturally congruent care without out-of-pocket barriers: doulas, midwives, herbalists, and creative therapists are covered and coordinated. Practitioners get paid fast via our 10% success-fee rails, credentialed, and supported with auto-coding, claims, and outcomes tools, freeing time for care. Health plans, Medicaid/Medicare, and health systems get clean, auditable data that pairs claims with community-defined outcomes, enabling new Whole-Health benefits and measurable cost reductions. Communities co-own data and narratives, shaping benefit design and policy. Net effect: more choice, lower total cost of care, and durable equity baked into reimbursement.
What is one exciting update or near-term opportunity that you would like to share with the digital health community?
Swishvo is kicking off a perinatal Whole-Health bundle pilot this fall with a regional health plan. We’ll onboard 100+ doulas, homebirth midwives, lactation specialists, prenatal chiropractors, and faith based counselors, run reimbursable visits on our rails (10% success fee), and pair claims with patient-reported outcomes. Goal: demonstrate ≥25% cost reduction via fewer C-sections/ER visits and publish a mini open dataset plus a “Whole-Health Benefit Blueprint” any payer can adopt. If you’re a plan or system interested in participating or replicating, let’s connect!