Bio: From out of the realities of abandonment by her biological mother, being bi-racial, and growing up in a Black home, Katara McCarty realized early in life that her skin color mattered. After becoming a single mother at 19 and finding the courage to leave an abusive relationship, Katara became an entrepreneur holding leadership positions in both non- and for-profit organizations. Today, Katara is a sought-after coach, author, and podcast host, as well as the Founder/CEO of Katecha Corp, a technology startup dedicated to expanding access to health and wellness for communities of color. As a Black woman, she is committed to amplifying the richness of BIWOC and their stories while advocating for and providing well-being resources for BIWOC through her app EXHALE.
Org Info: Katecha Corp. is a technology company creating app-based well-being resources for Communities of Color. Our first product is Exhale App, an emotional well-being app for BIWOC. Exhale is designed to offer Black Women and Women of Color support in navigating the effects of systemic racism on their mental and emotional health.
What motivated you to pursue your current work?
I noticed a gap in prioritizing Black Women and Women of Color’s well-being in the mental and emotional health industry, and I wanted to do something about it. In 2020 I was reaching for app-based well-being apps, and those apps were not creating anything to assist the Black Community in what we were facing, so I decided to make what I was looking for; that’s when Exhale App was born.
What distinct value does your work bring to the digital health field?
My vision and work to prioritize Black Women’s overall well-being fill a gap in the digital health field. Black Women are many times underrepresented in the mental and emotional health industry. My work is to bring that to the forefront and create resources centering on Black Women and their well-being.
How does your work impact your target end-users or stakeholders?
My users have a space and place where they can see themselves reflected back to them and find safety in their mental and emotional well-being journey; this leads to Black Women experiencing healthier lives.
What is one exciting update or near-term opportunity that you would like to share with the digital health community?
I’m excited about my partnerships with other organizations to build a coalition to prioritize Black Women’s health. I’m looking forward to sharing more as these partnerships continue to unfold.