For the past few months we’ve been working on an App for Apple Watch. As a “wearable” that focused on tracking the 85% of your day when you are not moving and isn’t worn on the wrist, Spire is a perfect complement to the Apple Watch’s functionality.
Here are 4 things we discovered while making the Spire App:
1. It’s all about notifications.
By putting notifications right on your wrist—and demanding short and quick interactions, the Apple Watch will change the conversation we have with technology. Users will not only demand higher value from notifications, but also expect the most helpful information to be immediately available to them.
And this is good for the health tracking industry because it’s no longer about “tracking”. Instead, designing for the Apple Watch means tracking serves the purpose of providing interventions or other types of interactions through notifications.
We know this works. Spire’s main form of interaction is through notifications (such as reminders sent to users when the device senses they are tense). We’ve seen that the more notifications Spire sends, and the more value they provide, the less interested people are in the “tracking” aspects of our product. We’ve also seen that the results are more impactful. For example, 75% of the time we’ll notice a distinct change in behavior immediately after sending a notification. Tracking rarely has that strong and direct of an impact.