PR Lessons from a Hipster and Epocrates Vet

We love PBR at Rock Health, but none of us suspected it would be part of a PR-worthy recruitment campaign. Doug Ludlow, Founder and CEO of Hipster, shared how his startup used it as part of a killer strategy to generate awareness, fundraise and hire the most qualified...

The problem with the word “patient”

If you trace the origins of the word patient, you will find two very sad Latin and Greek verbs meaning “to suffer.” Then there’s its homophone, patience, a quality almost certainly required by anyone dealing with today’s health care system. Also less than positive....

Cooper Workshop: From Stories to a Plan of Action

“All the world’s a stage” wrote Shakespeare. The fourth week of our Cooper Design workshop was built around this very concept. Thanks to Cooperistas Faith and Jim, our teams broke out of their code and feature focuses for a few hours and stepped in...

The Rock Report: State of Digital Health 2011

The recent FDA regulatory chatter spurred a lot of internal conversation at Rock Health. What will it mean for our startups, and the digital health space in general? After doing some digging, we realized that there is very little consolidated data around the perceived...