The primary (care) race

The presidential election results are in—we’re staying tuned into early discussions on what may come for healthcare policy and regulation under a second Trump administration. In the meantime, we’ve got eyes on the primary—primary care, that is. Amazon One Medical recently launched co-located primary care clinics with Cleveland Clinic (though no news yet on whether this strategy will be applied to their other health system partnerships). Meanwhile, CVS Health became an in-network provider for Aetna plan members through its MinuteClinic expansion into primary care services. Optum also launched a primary care clinic in Arizona, highlighting its branded, rural healthcare presence. With fresh CMS approval of new advanced primary care codes, it is likely that innovative primary care models will continue to emerge. We’ll keep watch as incumbents and emerging players redefine what primary care and access look like.

+ Nominations for this year's Top 50 in Digital Health are now open! The Top 50 in Digital Health awards recognize digital health’s leading innovators across an array of award categories. Please nominate leaders who have made exceptional advancements in digital health in 2024. The nomination period closes Thursday, January 9, 2025—submit a nomination today!

+ Interested in supporting the Top 50 in Digital Health? Gain meaningful exposure to the digital health ecosystem and support the mission of our non-profit RockHealth.org by becoming a sponsor. Learn more here.

Headlines

23andMe Cuts 40% Of Its Workforce, Discontinues All Therapy Programs
Consumer genetics company will no longer also be in the drug development business CNN

Epic Advances Interoperability Standards
New APIs facilitate app developer integration with compliance and scalability in mind Becker’s Hospital Review

Kroger Teams Up With Bitewell To Launch FoodHealth Scoring System
Kroger is stepping up FaM solutions with nutrition transparency and personalized guidance Chain Drug Review

Oura Buys Sparta Sciences, Its Third Acquisition In 2 Years
Oura weaves a “tapestry” that enhances health vital tracking capabilities TechCrunch

Rula Joins Amazon’s Health Condition Programs To Improve Mental Healthcare Access
Amazon likely to continue adding new companies onto their health conditions program HIT Consultant

DarioHealth Teams Up With Pharma Company To Boost User Engagement
Another pharma player (unnamed) advances direct-to-consumer initiatives MobiHealth News

Mass General Brigham First To Expand 'Hospital At Home' Outside The Home
Innovative partnership brings acute hospital care to homeless shelter for veterans Becker’s Hospital Review

Recent Funding