What We Offer

We guide healthcare enterprises to the right decisions, partners, and actions—backed by over 15 years at the forefront of digital health.

Strategy Consulting

Our consulting practice equips healthcare innovation leaders with data-driven strategies, actionable recommendations, and expert support to capture opportunities and tackle complex challenges.

strategy

Commercial, growth, and go-to-market strategy

Market and competitive assessment, business model design, and go-to-market pathway development to accelerate growth and navigate new markets

competitive strategies

Product and customer validation

Voice-of-customer research with buyers, providers, and patients to validate product-market fit and identify tactical levers for commercial acceleration

champion change

Partner and M&A scouting

Evaluation of potential partners or acquisition targets to recommend best-fit candidates for your objectives and context

Due diligence

Rigorous analysis of market positioning, competitive advantages, and operational scalability to validate fit with your strategy

Ecosystem engagement initiatives

Tailored program development to achieve your top priorities—including accelerator or incubator launch support, internal innovation and pitch days, and advisory board curation

Custom research

Purpose-built survey design and primary research to drive insight generation, learning, and industry narratives

Insights Membership

Our insights membership is designed for leaders who want to stay at the forefront of healthcare innovation with an ongoing connection into Rock Health data, insights, and community.

Connect

Personalized support

Your dedicated experience manager curates relevant resources and connections, helping you cut through the noise to focus on the signals that matter for your organization

market dynamics

Proprietary data

Exclusive access to our industry-defining data and expert analysis on startup funding, M&A activity, and consumer trends to inform your decisions and build the case for organizational action

identify needs

Market intelligence

Timely insights including briefings, webinars, newsletters, and reports on the latest in market conditions, technology, policy, and access–delivered with Rock Health’s point of view on what it all means for different industry players 

solve challenges

Community and ecosystem access

Warm introductions, curated events, and bi-annual member forums to learn from your peers, connect with the next wave of innovators, and spark collaboration

Consulting Case Study

LG NOVA

In a sea of innovation, how do you choose the right wave to ride? The healthcare incubation team at LG NOVA raised this question to us as they sought to spin up new digital health businesses. To support LG NOVA leaders in moving from gut instinct to data-driven strategy, Rock Health Advisory developed a framework to assess 50 distinct digital health segments across two dimensions—value potential and capturable opportunity. The result? A way to spot “Goldilocks” innovation waves: opportunities that are both big and ripe enough for a new entrant.

 

Member Spotlight

Sutter Health

Sharing ideas and inspiration is key to meaningfully advancing healthcare innovation—and elevating the experiences of those “on the ground” is a critical component. We spoke with Chris Waugh, VP Innovation at Sutter Health, to learn how his team is transforming care delivery through a three-lane model—advancing new products, empowering employee-driven innovation, and forging strategic partnerships and investments.

 

Get

to know us.

“By turning insight into actionable strategies, we guide healthcare leaders through complexity—surfacing emerging opportunities, de-risking innovation, and delivering measurable impact.”

Megan Zweig

Megan Zweig

President and CEO 

Let’s discuss your priorities.

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