GE Joins Rock Health to Advance Health Innovation

GE will provide mentorship as well as global perspective to health entrepreneurs SAN FRANCISCO–(BUSINESS WIRE)–Rock Health, the first seed accelerator for digital health startups, today announced GE as a new sponsor. This partnership is part of GE’s...

The Psychology of Persuading Physicians

By Michelle Snyder Over the 11 years I spent building the network at Epocrates, I learned a lot about physician behavior, motivation and the use of incentives.  And while influencing nearly 50% of U.S. physicians to use a product requires that it meet a true need, fit...

Do I need an advisor for my startup?

Advisors can play a very positive role in the development of a company when deployed effectively. Over the last few years, however, we have seen a rise of the “Advisor Class” where it appears everyone is either advising, or believes they are in need of...

Rock Boston Startup Profile: ZeroSum Health

By Malay Gandhi Henry Li of ZeroSum Health, Teri Condon from IMS Health, and Michael Lin and Joe Abrahamson, both of ZeroSum Health, look on as Ralph Passarella of ZeroSum Health delivers a pitch (from left) Today is the first in a series of profiles of Rock...