Iodine is transforming medicine by optimizing therapeutics. They help people find the best medicine for them, and help discover which medicines work best for which people. Founded in 2013 by veterans from WIRED and Google, Iodine’s tools combine experience from more than 100,000 people with rigorous medical research. Their programs fuse design, evidence, and clarity to help people understand what to expect from a therapy, determine if their treatment is working for them, and know their options. Iodine’s goal is to help people feel better, faster—and to learn patterns that can improve population health. The company currently has a contract with the FDA.