A summer Medicaid stand

Population: 92M. Market spend: $728B. Are we describing a digital health innovators’ dream—or Medicaid? Increasingly, the answer is both. Medicaid enrollees are ready for digital health: Rock Health’s 2022 Consumer Adoption of Digital Health survey found 80% of Medicaid-insured respondents reported using telemedicine (identical to the 80% adoption rate among all survey respondents). Our findings corroborate other industry research, suggesting that a majority of adult Medicaid enrollees currently use digital health technologies and are interested in trying new ones.

While Medicaid’s digital innovation opportunity is clear, it’s not straightforward, due to a tangled web of state-specific regulations, confusing reimbursement policies, and the complex socio-economic conditions that many Medicaid enrollees experience. But as Medicaid’s pandemic-era enrollment provisions come to a close, digital health innovators are being called to action. In the latest piece by the Rock Health Advisory team, we shine a light on three promising areas within Medicaid-startup innovation and where we expect Medicaid innovation to go in the future. Spoiler alert: it’s preventative interventions and specialized care. Read on for why entrepreneurs and investors alike should be stepping in and stepping up to serve Medicaid populations.

Early bird pricing for Rock Health Summit 2023 ends this Friday, June 16 at 11:59pm PST. Prices will increase on June 17. Buy your ticket today to join the brightest minds in digital health on September 27!


Apple Unveils WatchOS 10 With New Features For Mental Health, Vision Health
Additions include mood tracking and depression/anxiety assessments MobiHealthNews

Carbon Health, Tempus Launch Generative AI Tools For Docs
+ Google strikes generative AI deal with Mayo Clinic Fierce Healthcare

More Older Adults Plan To Use Digital Health Technologies As They 'Age in Place'
88% of survey respondents feel health-related technologies have improved quality of life Managed Healthcare Executive

Health System-Scale Language Models Are All-Purpose Prediction Engines
Clinical language models can provide guidance at the point of care Nature

Digital Therapeutics Industry Descends On D.C. To Make Case For Coverage
+ More discourse on the implications of Pear’s bankruptcy STAT

Recent Funding

  • Maternal and newborn health focused virtual care provider Pomelo Care lands $33M 
  • Yuvo Health raises $20.2M for its administrative contracting solutions for FQHCs
  • Digital specialty pharmacy enrollment solution RxLightning strikes on $17.5M
  • mend raises $15M to grow its precision supplements and digital lifestyle coaching solutions
  • Predictive analytics and AI-based workflow and management solution Laudio inks $13M
  • Precision nutrition and lifestyle intervention Ahara snags $10M 
  • Syntax Health launches with $7.5M for its value-based care enablement platform
  • Clinical data abstraction solution Carta Healthcare adds an extra $5M  
  • Cardiac-focused, value-based care enablement solution Karoo Health reels in $3.4M