A tale of two tech companies in healthcare
Only one in ten US consumers say they’re willing to share their health data with a tech company. But new approaches for leveraging that data are fast emerging as the major tech firms eye their piece of the healthcare pie. Consider Apple and Google—last week, we saw Apple Heart Study results and the launch of one research app to rule all of Apple’s health research, allowing volunteers to sign up for three new studies.
Meanwhile, a whistleblower shed light on Google’s patient data-sharing partnership with Ascension, prompting a federal probe and stoking antitrust flames. The question seems to be less about the legality of such partnerships and more about patient ownership, trust, and whether HIPAA is sufficient in today’s increasingly digital world.
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It’d give the company time to adapt to a fast-changing landscape Bloomberg | (Tweet)
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The agency also put forth a proposed rule for insurers Modern Healthcare | (Tweet)
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The American Medical Association shares best practices HBR | (Tweet)
Rock Health in the News
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Despite the power of tech, human touch can’t be replaced STAT | (Tweet)
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