Google buys Fitbit—now what?

As details of Google’s healthcare strategy come into focus, news of the company’s $2.1B Fitbit purchase last week sent the industry into a tizzy. The deal is more than a pure wearables play—it bolsters Google’s research efforts and connects the dots with employers and health insurers. And while the duo claims users’ health data won’t be shared for ads, critics warn there’s reason for concern.

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