Healthcare’s middle children

Disney. Lululemon. Snapchat. Dollar General. PayPal. Best Buy. What do all of these companies have in common? In our latest piece, the Rock Health consulting crew posits that these companies (and many more) are “middle children” currently flying under the radar—while poised to be healthcare’s newest disruptors. Middle children are large (but not "Big") retail, fitness, and tech companies that have distinct advantages over their Big Tech and Big Retail siblings—as well as their startup younger siblings. Check out our thoughts on the future healthcare strategies these players may pursue.

Each year, the leading entrepreneurs, providers, technologists, reporters, and investors dedicated to bringing technological innovation to healthcare are recognized as part of the Top 50 in Digital Health Awards.

Nominations for this year’s Top 50 are now open through October 8.


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