The surprising thing about digital health consumer adoption

October 19, 2015

Today we release a landmark report on the state of consumer adoption of digital health—taking a comprehensive look at privacy preferences, views on health, and overall consumer behavior. Sink your teeth in to find out:

  • How many Americans have used a digital health in the last six months
  • Which companies consumers trust more with their health data: Facebook, Google, or Apple
  • How income level and health impact the use of digital health technologies

Read the full report—and join the free webinar on 10/22 for a candid conversation with leading entrepreneurs in the B2C space.

Finally, if you’ve been off the grid, questions about Theranos’ credibility are flooding the airwaves. Vox has a rundown of the events—and here’s the latest from today.


Digital Health Consumer Adoption: 2015
Tweet | Rock Health

More Critics Of Theranos: Ex-Apple Exec And Patient Writes On Technology
Tweet | Fortune Talking To FDA About Using DNA To Estimate Disease Risk
Tweet | The Verge

For Second Opinion, Consult A Computer?
Tweet | The New York Times

The Rise Of DIY Genetic Testing
Tweet | Smithsonian

Ask Investors Whether Obamacare Is Working
Tweet | Bloomberg

Senate Bill Would Allow VA Docs To Practice Virtually Across State Lines
Tweet | FierceHealth IT

Four Reasons Drugs Are Expensive, Of Which Two Are False
Tweet | Forbes

How Your Smartphone Can Detect Bipolar Disorder
Tweet | Technology Review

Docs Are Leaving Behind Federal Dollars To Pay For Coordinated Care
Tweet | Modern Healthcare

Rock Health In The News

Honor Introduces Elder Care Services Within Two Hours Of Request (Honor)
Tweet | TechCrunch


Company Amt Investors Source
Lyra Health $35M Greylock Partners, Venrock, Providence Ventures, Breyer Capital, Origin Capital Management MedCity News
DrFirst $25M Goldman Sachs VCA Online
Hatch Baby $7M True Ventures TechCrunch
Aethon $3.4M Undisclosed SEC
ShopWell $3.4M Finistere Ventures, Fairhaven Capital, Munich Venture Partners, S2G Ventures, ATA Ventures MobiHealthNews
Health Gorilla $2.4M Data Collective, True Ventures, Harris Barton, Orfin Ventures, Venture Investment Associates. MobiHealthNews

Get the full roundup of digital health funding deals since 2011. Subscribe to our funding database.