INSIGHTS
January 31, 2022

The telemedicine playing field

In the early days of the pandemic, telemedicine assets were stitched together as stop-gap measures. Now, major stakeholders are playing the long-game. Investors are raising (even more) capital, virtual care companies are spending major dollars on lobbying, and healthcare providers are building broader virtual care platforms with a full spectrum of capabilities. So if they build it, will the consumers come? Based on Rock Health’s 2021 Digital Health Consumer Adoption Survey, 60% of all U.S. adult respondents expect to use telemedicine at the same rate or more in the future—and this was particularly true among high-earners, respondents living in urban areas, and the commercially insured. With all this investment and activity, we hope to continue to see solutions (and infrastructure access) emerging for distinct needs and preferences, particularly for those who may not already be on the telemedicine playing field.

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