A tale of two tech companies in healthcare
Only one in ten US consumers say they’re willing to share their health data with a tech company. But new approaches for leveraging that data are fast emerging as the major tech firms eye their piece of the healthcare pie. Consider Apple and Google—last week, we saw Apple Heart Study results and the launch of one research app to rule all of Apple’s health research, allowing volunteers to sign up for three new studies.
Meanwhile, a whistleblower shed light on Google’s patient data-sharing partnership with Ascension, prompting a federal probe and stoking antitrust flames. The question seems to be less about the legality of such partnerships and more about patient ownership, trust, and whether HIPAA is sufficient in today’s increasingly digital world.
Headlines
KKR Makes Formal Approach To Walgreens On Record Buyout
It’d give the company time to adapt to a fast-changing landscape Bloomberg | (Tweet)
CMS Releases Final Hospital Price Transparency Rule
The agency also put forth a proposed rule for insurers Modern Healthcare | (Tweet)
“PillPack By Amazon Pharmacy” Is Here
New branding and a new position for CEO TJ Parker CNBC | (Tweet)
What Aetna Is Doing To Address The Issue Of Loneliness
Working with a startup to help Medicare Advantage enrollees Forbes | (Tweet)
How To Engage Physicians In Innovative Healthcare Efforts
The American Medical Association shares best practices HBR | (Tweet)
Rock Health in the News
Digital Health Companies Rely Heavily On Faraway Coaches (Omada)
Despite the power of tech, human touch can’t be replaced STAT | (Tweet)
BCBS Minnesota To Bring Omada Program To Members
The deal also comes with a strategic investment MobiHealthNews | (Tweet)
Pilot: Virta Helps Veterans Control Their Type 2 Diabetes
25% of the VA’s patient population has the disease MobiHealthNews | (Tweet)