Going direct (to consumer)
Last week saw a surge in announcements from large players making direct-to-consumer (DTC) moves—a continuation of a broader 2024 digital health trend. Pfizer entered the fray with PfizerForAll, its own DTC telehealth and pharmacy services platform that leverages existing insurance and pharmacy networks. Eli Lilly announced that consumers can now purchase Zepbound syringe vials at half-price on LillyDirect via cash pay. Not to mention, the DTC continuous glucose monitoring (CGM) space has been heating up, from Levels securing fresh funding to Dexcom's Stelo CGM now hitting over-the-counter shelves. From better access to care, to unexpected, innovative partnerships, we’re excited for what’s to come as the distinction between patient and consumer continues to evolve.
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Headlines
Food As Medicine: Dig Deeper Into The Connections Between Nutrition And Health
Geospatial data can target FaM efforts in communities with greatest nutrition gaps Policy Map
Google And Others Are Developing AI That Can Hear Signs of Sickness
HeAR AI model analyzes sounds to detect health conditions Bloomberg
Recent Moves By Epic, Carequality Mark A Major Shift In Interoperability
Government-backed TEFCA drives “tectonic shift” in landscape Fierce Healthcare
Finding A Therapist Who Takes Your Insurance Can Be Nearly Impossible
Most therapists are out-of-network for those seeking care—and what states are doing about it NPR
Employers Foresee Higher Health Costs Next Year Due To Rising Pharmacy Spend
GLP-1 and oncology costs drive spend and put pressure on employers BioPharma Dive
Recent Funding
- Sounder Benefits launches with $7.5M for its data-driven benefits management solution
- eXeX picks up $5.8M to use AI and mixed reality devices to optimize surgical procedures
- myBiometry adds $5M for its remote monitoring and condition management tools for asthma
- Nudj Health closes on $3M to integrate behavioral health and mental health into cardiac care