by Clare Wylie | Aug 8, 2011 | Rock Weekly
All work and no play can make any startup (or startup incubator) a little crazy. So even though we’re knee deep in code, our workshops, a little happy hour, a few food trucks and Kinect livened things up last week. We started off our week with a group field trip...
by Clare Wylie | Aug 5, 2011 | Other
We love PBR at Rock Health, but none of us suspected it would be part of a PR-worthy recruitment campaign. Doug Ludlow, Founder and CEO of Hipster, shared how his startup used it as part of a killer strategy to generate awareness, fundraise and hire the most qualified...
by Clare Wylie | Aug 3, 2011 | Other
“All the world’s a stage” wrote Shakespeare. The fourth week of our Cooper Design workshop was built around this very concept. Thanks to Cooperistas Faith and Jim, our teams broke out of their code and feature focuses for a few hours and stepped in...
by Clare Wylie | Aug 1, 2011 | Rock Weekly
The last week of July passed more quickly than a San Francisco summer with a deep-dive into Lean Startup principles, practical exercises to organize information on users, and of course a bit of time socialize and relax. The week began with our weekly Cooper workshop,...
by Clare Wylie | Jul 27, 2011 | Other
Last week’s workshop covered how to interview potential users, with the end goal of identifying their core values, needs and motivations. And diving into those deep pools of data can be daunting. This week, Cooperistas Suzie and Stefan provided the tools to stay...
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