by Leslie | Sep 16, 2011 | Other
By Leslie Jay Parkinson. David Webster. Beth Comstock. ePatient Dave. Dondeena Bradley. The list of presenters at the Mayo Transform conference read like the who’s who of health care, from the dissenters to big corporates to designers and medical professionals,...
by Leslie | Sep 13, 2011 | Other
It’s a tough topic, and even harder to navigate in these relatively uncharted digital waters. That’s right: IP. Luckily, we were joined by Jeff Schox, who runs a boutique law firm working exclusively with startups, and Anne DeGheest of MedStars and...
by Halle Tecco | Sep 8, 2011 | Other
User feedback is an extremely beneficial but oft maligned part of the design process. After all, isn’t it more fun to just build now and ask for input later? Well, maybe. But skip it in the beginning and middle and what you’re left with in the end is a...
by Leslie | Sep 1, 2011 | Other
By Leslie Ziegler “Trigger the right sequence of baby steps” – BJ Fogg on the holy grail of behavior change The right incentive can be the difference between losing 15 lbs and indulging in the whole pint of Ben & Jerry’s hiding in the back of...
by Clare Wylie | Aug 29, 2011 | Other
I, startup founder, take you, investor, for my Board of Directors, to have and to hold, from this day forward, for better, for worse, for richer, for poorer, in growth and in recession, until series B or C do us part. The relationships formed between a founder and...
by Clare Wylie | Aug 26, 2011 | Other
Beautifully designed interfaces can seduce users to spend more time with a product, share it and be more forgiving when something goes wrong. So how does one go about building an alluring experience that makes people stand up and take notice? The talented Nick Myers...
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