quantifying sex, dating & disease

By Leslie Ziegler Go ahead. Giggle at the article Sexual Activity Tracked by FitBit Shows Up in Google Search Results (discovered by Rock Health mentor Lee Byron). Then reflect for a moment on the huge potential of that data, even just in the world of online dating....

Cooper Workshop: The Process of Design

Week one of our nine week design crash course with Cooper Design kicked off with a bang last night. The Cooperistas are generously sharing their expert experience in both design and health care with our startups to help them build amazing products through weekly...

Evoz: The Unlimited Range Baby Monitor for All

Guest blog by Rock Health member & Evoz CEO, Avishai Shoham My company, Evoz Monitors, lets busy, active parents listen to their kids anytime, anywhere, right from their iPhone. Today we launched an open beta for our baby monitoring service. Products like...

Rules, Techniques, and Tools for Usability Testing

By Rock Health’s Richard Ludlow In preparation for our upcoming usability testing fair, Jackson Wilkinson (WeSprout) and Ryan Panchadsaram (Pipette) gave a brief talk on how to effectively plan for and execute usability tests. In my notes below, I summarize 8...

building a consumer health product

Our workshop last night featured two great speakers who covered the topic Building a Consumer Health Product.  Here are a few tidbits we think are worth sharing: Sonny Jandial from P&G rocked our concept of building a brand around consumers. Understand Your...