INSIGHTS
September 20, 2021

Healthcare’s middle children

Disney. Lululemon. Snapchat. Dollar General. PayPal. Best Buy. What do all of these companies have in common? In our latest piece, the Rock Health consulting crew posits that these companies (and many more) are “middle children” currently flying under the radar—while poised to be healthcare’s newest disruptors. Middle children are large (but not "Big") retail, fitness, and tech companies that have distinct advantages over their Big Tech and Big Retail siblings—as well as their startup younger siblings. Check out our thoughts on the future healthcare strategies these players may pursue.

Each year, the leading entrepreneurs, providers, technologists, reporters, and investors dedicated to bringing technological innovation to healthcare are recognized as part of the Top 50 in Digital Health Awards.

Nominations for this year’s Top 50 are now open through October 8.

Headlines

Biden Administration Seeks To Expand Telehealth In Rural America
New funding for expanded access The New York Times

Definitive Healthcare Hauls In $420M In IPO
The company began trading 38% above its list price Fierce Healthcare

Rewriting The Playbook For Digital Therapeutics
The case for a set of established guidelines and procedures for DTx solutions STAT

Digital Health Investment Red Flags To Look Out For
Nine hospital innovation execs share their perspectives Becker's Hospital Review

FTC Says It Will Fine Digital Health Companies That Don't Disclose Data Breaches
A reminder that health data is covered by data breach notification rules MobiHealthNews

Digital Health Measures Gain Traction, But Privacy And Ethics Research Lags
Getting ahead of potential impediments to digital health impact STAT

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