INSIGHTS
May 16, 2022

Startup innovation for underserved groups

Realizing the potential of digital health in the U.S. isn’t possible without acknowledging the health needs of communities historically marginalized from the healthcare system. In our latest piece, we examined data from our 2021 Digital Health Consumer Adoption Survey of 7,980 U.S. adults to understand how consumers across specific demographics groups used various digital health tools. In conversation with digital health startup and founder perspectives, we explore where digital health is meeting the needs of rural Americans, those with Medicaid insurance coverage, women of color, and LGBQA+ and transgender-identifying individuals—and where gaps still remain.

Rock Health Summit returns on September 14, 2022! Whether you plan to attend
in-person in San Francisco, or join us virtually, please save the date.
Registration opens on June 1, 2022 with early bird pricing.
For more information, visit www.rockhealthsummit.com.

Headlines

How Period Tracking Apps And Data Privacy Fit Into A Post-Roe V. Wade Climate
Privacy experts caution how data could be used NPR

Nurse Staffing Is Digital Health’s Newest Frontier
Startups address a growing crisis Modern Healthcare

Goldman Is Pulling Out of Most SPACs Over Threat of Liability
More confusion for startups looking to make exits Bloomberg

Pharma's Digital Product Launches Plagued By Single-Digit Success Rates
A “disconnect between digitization and digital transformation” MM+M

Mental Health Tech Companies Brace For The FDA To Tighten The Reins
The end of an era for loosened restrictions STAT

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