Using technology to recruit for drugs—and drug recovery
Pharma marketers are utilizing technology to recruit patients in interesting new ways. Facebook is helping pharma target consumers for clinical trials in its latest healthcare foray while shady drug rehab centers are pouncing on web searches of those seeking addiction treatment. Meanwhile, two major orgs—the FDA and Verily—are recruiting EIRs and offering exclusive workspace in order to get up close and personal with entrepreneurs.
Five Things We’re Most Excited About At Rock Health Summit
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- Cloud-based data analytics company Truveris closed $25M
- Weave, maker of communication tools for dentists and optometrists, nabbed $17M
- Notable Labs raised $10M to develop a therapeutic index for oncologists
- 23andMe is raising a $200M round led by Sequoia to boost growth and reduce IPO pressure