Using technology to recruit for drugs—and drug recovery

Pharma marketers are utilizing technology to recruit patients in interesting new ways. Facebook is helping pharma target consumers for clinical trials in its latest healthcare foray while shady drug rehab centers are pouncing on web searches of those seeking addiction treatment. Meanwhile, two major orgs—the FDA and Verily—are recruiting EIRs and offering exclusive workspace in order to get up close and personal with entrepreneurs.

Recent Funding

  • Cloud-based data analytics company Truveris closed $25M
  • Weave, maker of communication tools for dentists and optometrists, nabbed $17M
  • Notable Labs raised $10M to develop a therapeutic index for oncologists
  • 23andMe is raising a $200M round led by Sequoia to boost growth and reduce IPO pressure


Read our recent funding report. Then get all the deals, including investor stats, founder demographics, & more with our Digital Health Funding Database.