the rock weekly 7/5

staying fit with skimble   As the rain came down outside on the busy streets of Chinatown, we hunkered down for a productive week. Some teams met with our creative director Leslie to work on branding, others had office hours with our partners and mentors, and...

txt2stop: a smoking cessation program we like ;)

Our friends across the pond have found an effective way to help smokers quit: text messaging. In a 6,000-person trial, a group of smokers (“txt2stop group”) were sent motivational and informational texts such as “Cravings last less than 5 minutes on...

if airlines can get it, why can’t health?

By Leslie Ziegler What happens when you take a kick ass designer, show him/her an inefficient system or horrible interface? A few years ago, Dustin Curtis opened fire on the airline industry’s UI prowess (or lack thereof) by posting his redesign of the American...

New York Venture Summit

We are pleased to announce our sponsorship and offer our startup and investor friends a special discount to attend: The 2011New York Venture Summit – Where Innovation Meets Capital – July 20 – 21,2011 | Digital Sandbox |New York City Friends, Whether...