INSIGHTS
March 1, 2021

How COVID-19 accelerated consumer adoption of digital health

Since 2015, Rock Health has annually surveyed thousands of US adults to understand consumer use of digital health technologies. Over the five years prior to 2020, adoption steadily climbed. Then came a global pandemic—and for the first time, digital health solutions were not simply an enhancement, but a necessity in healthcare access and delivery. As COVID-19 kicked the digital health ecosystem into high gear, consumer adoption of live video telemedicine, wearables, and digital health metric tracking grew by 10+ percentage points each from 2019 to 2020. But adoption was not equal across all technologies and survey respondent subgroups—check out how the data broke down and implications for innovators, enterprises, and consumers alike. Special thanks to Stanford’s Center for Digital Health for their partnership on this work.

Headlines

Digital Health Consumer Adoption Report 2020
Our annual survey sheds light on how the pandemic impacted digital health use Rock Health | (Tweet)

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