Using technology to recruit for drugs—and drug recovery

Pharma marketers are utilizing technology to recruit patients in interesting new ways. Facebook is helping pharma target consumers for clinical trials in its latest healthcare foray while shady drug rehab centers are pouncing on web searches of those seeking addiction treatment. Meanwhile, two major orgs—the FDA and Verily—are recruiting EIRs and offering exclusive workspace in order to get up close and personal with entrepreneurs.

Headlines

How Disreputable Rehabs Game Google To Profit Off Patients
Tweet | The Verge

The FDA Looks For Its First 'Entrepreneur In Residence'
Tweet | CNBC

Research Shows Abortion Via Telemedicine As Safe As Seeing Doctor In Person
Tweet | Reuters

Achieving Transparency In Healthcare
Tweet | Modern Healthcare

Two Towns Hit Hard By Opioids Are Taking Opposite Paths To Recovery
Tweet | Vice

Five Things We’re Most Excited About At Rock Health Summit
Tweet | Rock Health blog

Regular-priced Rock Health Summit tickets sell out this week!
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Recent Funding

• Cloud-based data analytics company Truveris closed $25M
• Weave, maker of communication tools for dentists and optometrists, nabbed $17M
• Notable Labs raised $10M to develop a therapeutic index for oncologists
• 23andMe is raising a $200M round led by Sequoia to boost growth and reduce IPO pressure